The team I am currently on at Automattic (best know for WordPress) is WooCommerce. What is WooCommerce? That’s a great question.

WooCommerce is a free eCommerce plugin that allows you to sell anything, beautifully. Built to integrate seamlessly with WordPress, WooCommerce is the world’s favorite eCommerce solution that gives both store owners and developers complete control.

With endless flexibility and access to hundreds of free and premium WordPress extensions, WooCommerce now powers 30% of all online stores — more than any other platform.

WooCommerce Plugin

Basically you can, for free, create an online store and start taking orders in a few hours. I have a test site you can take a look around to get a feel for what you can do with WooCommerce. Not just sell items, but sell just about any item. Subscriptions, memberships, online courses, and more. It’s an amazing solution that gives you the freedom to sell what you want without having to spend thousands of dollars.

I am often asked what the difference between Shopify and WooCommerce is.

WPBeginner actually does a great job summarizing this here. Here is the relevant bits.

What is Shopify?

What is WooCommerce?

Shopify is an all-in-one eCommerce platform that makes it easy for you to create an online store, accept payments, and manage your inventory all from a single platform without ever worrying about the technical aspects of managing a website such as web hosting, security, caching, etc.

WooCommerce is an open-source eCommerce plugin built for WordPress. It allows you to leverage the most powerful content management system (CMS) and use it to run an online store. Because of the open-source nature, you can customize every aspect of your store and easily build custom extensions.

The decision to choose between the two platforms depend entirely on your needs and skill level.


What I would add in addition/along side the opinions offered in the article is that WooCommerce is 100% free and Open Source. Open Source is something I believe strongly in. As well WooCommerce can be fully customized, with Shopify you are limited to what you can do. Not just look and feel, but custom development. As someone who works with store owners every day, some stores have needs that do not fit any plugins, or a plugin will get them very close to where the store owner needs to be, but not quite. Being able to customize in an open environment is extremely powerful. 

Shopify does have it’s place. It’s a very easy way to start selling especially if doing anything web related scares you. But to counter that we do have the Business Plan on WordPress.com. This is a domain name, website, hosting, WooCommerce and amazing support that includes tickets and Live Chat. I am a lot biased here there is no denying that. It’s hard not to be, I love WordPress and WooCommerce. <3 

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Site Footer